I also thought about this in class today when we discussed the photoshopping. I read about this a while back when they first did it and loved it. It made me want to shop there more instead of other stores because I felt like I could be more comfortable in that store than others. Also I felt like I could actually wear those clothes and feel good about myself.
I wish more stores would do this kind of work.
http://www.huffingtonpost.com/2014/01/17/aerie-unretouched-ads-photos_n_4618139.html
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